Page 34 - Microsoft Word - CEU_MA_Thesis_ARDI_PRIKS_FINAL_v1.3.docx

people. More efficient CAP, on the other hand, would only mean a few more euros in the pocket as a result of reduced rent transfers and increased economic efficiency. Secondly, how more economically efficient CAP exactly benefits any individual consumer and taxpayer is an extremely complex calculation, beyond easy learning. Imagining what food poisoning could do, however, is relatively easy. Other issues—such as animal welfare and environmental protection—taken more or less seriously by the general public also share the characteristic of a easy learning curve. More importantly, they can be portrayed more easily in the media and portrayal of food safety, animal welfare or environmental degradation is much more likely to cause an emotional reaction than descriptions of economic inefficiency and rent seeking behaviour. 34